call me Bmart
Born in Brooklyn, NY to first-generation parents, Martinez grew up overseas as a Navy brat. He spent his earliest years in Japan and Bermuda before settling down in Virginia Beach, Virginia. Martinez graduated from Princess Anne High School as Student Counsel Vice President, only a few years after local hero Pharrell Williams. Martinez created his own Film degree at George Mason University by combining an English major and Communications minor and graduated with Honors. Martinez has since grown into a highly dynamic entrepreneur and executive with a proven track record of harnessing under-served communities to build creator-friendly products and help leverage emerging technologies to accelerate growth.
Beginning his career at Abrams Artists Agency, Martinez worked his way up from the mailroom to become one of the first Digital Talent Agents in Hollywood. Martinez eventually met his future investors, allowing him to form his first startup, INDMUSIC, with a friend from college. Most known for monetizing the “Harlem Shake” meme in 2013, Martinez sold the business to Live Nation in 2016 and went on to run their Global YouTube business for the next 3 years. Recently, Martinez has been building tools and infrastructure in web3 with Superlativ3. He initially launched SNKRHUD, an NFT-based community for sneakerheads, as part of Snapchat’s accelerator, Yellow. Later, he created Flowscore, a ranking and rarity tool for web3 communities and collectors.
Work History
Superlativ3, Brooklyn, NY 2019 – Present
Co-Founder / CEO
- Selected to participate in Yellow, Snapchat’s Accelerator program.
- Generated $250K+ for SNKRHUD Genesis NFT launch.
- Onboarded seven paying NFT Communities to Flowscore with more than 1K+ registered users and 1.2M+ assets in less than five months.
LN Video Network | Live Nation, NY, NY 2016 – 2019
Vice President
- Raised number of internal Live Nation channels by 120%.
- Tripled LNVN views and revenue by implementing effective strategies.
- Built and expanded Live Nation’s programmatic video sales business to $1M ARR through internal collaborations.
INDMUSIC, Brooklyn, NY 2011 – 2016
Founder / CEO
- Amplified revenue up to $1M ARR, as well as created and managed bootstrapped firm for five years before a seven-figure sale to Live Nation in 2016.
- Serviced thousands of music labels, artists, managers, and publishers.
New Business Development
Key Partnerships Building
Strategic Planning & Execution
Business & Revenue Growth
SKILLS
Communities
Press
Pickleball Rating
3.75
martinez.brandon@gmail.com
Location
Brooklyn, NY
